A logo with the words 'SHE IS MELANIN' in black text on a white background.
A middle-aged man with a beard and gray hair standing indoors with arms crossed, wearing a gray checkered blazer, white shirt, and a black watch, smiling at the camera.

Hi, I’m Matt Martin

I am on a mission to help others find and live out their purpose. I have over 30 years of leadership experience in both for-profit and non-profit organizations, I’m passionate about helping people unlock their potential and thrive. As a certified John Maxwell coach and a practitioner of Patrick Lencioni’s 6 Types of Working Genius, I specialize in empowering individuals and teams to understand their strengths, overcome challenges, and achieve meaningful success.

Family celebrating Christmas by a decorated tree indoors, with six people of various ages smiling for a group photo.

Meet My Family

Jen and I have been married for almost 39 years. She is the secret sauce behind everything good in our lives. We are blessed with two amazing boys. Brady, our youngest, is living his best life attending college and interning at our local church. Blake moved to Birmingham, Alabama, for college, where he met Anna Kate, and they were married in 2022. In July 2023, our granddaughter Paisley was born. She is truly a gift from heaven. This picture sums up why it’s so important for me to Notice What Matters.